AI launch assistant for technical founders

Turn what you shipped this week into launch-ready content.

Connect your GitHub repos. ShipSignal reads what you merge and turns it into a changelog, LinkedIn post, X thread, customer email, blog draft, and demo script.

Sign in →See example release pack
ShipSignal · Your release pack
6 assets
INLinkedIn Post
LOGChangelog
EMCustomer Email
DOCBlog Draft
VIDDemo Script
LinkedIn PostFounder-led
CopyRegenerate
This week we shipped the thing founders kept asking us for.

Shipping isn't the hard part. Distribution is. So we rebuilt the parts of ShipSignal that get in the way of telling people what you built.

What's new:
→ Analytics that show which updates actually land
→ Onboarding ~40% faster: first release pack in under 2 minutes
→ Slack delivery, built in

What did you ship this week?

You keep shipping. Your market barely hears about it.

Technical founders move fast, but product updates often stay buried in GitHub, Linear, Slack, or internal notes. ShipSignal helps you turn every meaningful release into clear, customer-facing communication.

↯
Product updates stay internal
Great work ships, then disappears into commits, tickets and Slack threads no customer ever sees.
~
Founder posts are inconsistent
You post when you remember to. Months go by between updates, and momentum quietly leaks away.
?
Users don't understand what changed
Release notes read like commit logs, not benefits. The “why it matters” never reaches the people who'd care.
How it works

From internal work to market signal in three steps.

STEP 01
Connect your repo
Install the GitHub App. ShipSignal watches merged PRs and pushes, so every release is detected automatically.
STEP 02
Set your voice
Tell ShipSignal who your product helps and how you sound. This is what makes every asset read like you wrote it.
STEP 03
Generate your release pack
Six publish-ready assets, in your brand voice, ready to ship in minutes, not the weekend you never have.
One input, six assets

Everything you need to announce a release.

Each release pack is generated from the same set of changes: consistent, on-message, and ready to publish.

CHANGELOG
Changelog
Week of Jun 22
🚀 New: analytics dashboard, Slack delivery
⚡ Improved: ~40% faster onboarding
🛠 Fixed: batch-analysis timeouts
LINKEDIN
LinkedIn founder post
“This week we shipped the thing founders kept asking us for. Shipping isn't the hard part. Distribution is…”
X THREAD
X thread
“1/ We just shipped the biggest ShipSignal update yet. If you ship fast but market slow, read on 🧵”
EMAIL
Customer update email
“Subject: New in ShipSignal: analytics, faster onboarding & Slack. Hi {first_name}, a few things shipped this week…”
BLOG
Blog draft
“Ship more than you announce? We built the fix. Every technical founder we talk to has the same problem…”
DEMO
Demo video script
“[0:00] HOOK: 'If you ship every week but never announce anything, this is for you.'…”
Sign in to generate yours →
Before & after

Raw commits in. Market signal out.

What shipped (internal)
#482 Add Slack webhook notifications
#488 Reduce onboarding steps
#491 Fix CSV export attribution_source
→
Launch message (customer-facing)
New: Real-time Slack alerts for high-intent leads.
Your sales team can now act while buying intent is fresh. No more checking dashboards after the moment has passed.
Who it's for

Built for teams that ship more than they announce.

Technical founders
Ship daily, market rarely. Now both keep pace.
Bootstrapped SaaS
No marketing hire yet, but every release still gets announced.
Devtool startups
Turn dense technical changes into developer-friendly updates.
AI SaaS builders
Ship fast in a noisy space and stay top of mind with consistent signal.
Agencies & MVP studios
Announce client launches without the back-and-forth.
Pricing

Pricing that matches your release cadence.

Save your brand voice, generate weekly release packs, and keep a full history of every launch.

Solo
For indie builders shipping solo.
$29/month
Get started
✓4 release packs / month
✓All 6 asset types
✓Brand voice memory
✓5 tone presets
Most popular
Pro
For teams shipping every week.
$99/month
Start 7-day trial
✓Unlimited release packs
✓GitHub & Linear sync
✓Launch history & status
✓Team Slack delivery
Agency
Multi-client workspaces & white-label.
Coming soon
○Manage multiple clients
○White-label release packs
○Per-client brand voice
○Shared approval flows

Don't let shipped features go silent.

Turn this week's product work into a full release pack, and never sit on an unannounced release again.

Sign in to ShipSignal →